When speaking, writing, or conveying a message about infinMart, an infinMart vendor, or products or services available on the infinMart marketplace (“Products”), you must:
- Be truthful. You can make truthful statements about your specific experience. You should take care that other statements or related materials, such as photos, do not deceive or mislead (even unintentionally) readers or viewers about the features or qualities of a Product. Do not make general claims about a product or its benefits unless those statements/facts have been provided by infinMart.
- Respect intellectual property rights. Only post content to which you own all rights or have been granted permission to use by infinMart.
- Use good judgment and be respectful. Do not post materials that are obscene, libelous, hateful, illegal, harmful, or violate a third party’s rights.
- Use products as intended. Only use Products as intended by the manufacturer and set out in the applicable instruction manual.
- Depict Products consistent with infinMart guidelines. Do not post or upload images that depict Products being used in an unsafe manner. By way of explanation but not in limitation of the last sentence, no image/frame may show a Product near any gun or other weapon of any kind, contain sexually explicit or otherwise inappropriate images, be of poor quality (e.g., low resolution or “mirror selfies”), or contain any profanity or derogatory or defamatory language.
- Do not mention competitors. Do not compare Products to similar products or services of other companies by name.
- Make clear disclosures. You have a legal responsibility to clearly disclose your connection to infinMart or the relevant brand (e.g., infinMart) every time you speak, write, or convey a message about any Product or infinMart competitor. Disclosures must—
- be conspicuous and easy to read (in a font size and color that is readable and not hidden deep in the page);
- be spatially close to each and every statement to which the disclosure pertains; and
- clearly disclose the nature of your relationship with infinMart or the infinMart brand (such as that you received a free Product or other special benefits).
Material Disclosure Best Practices
The following is a list of sample material connection disclosure language by platform. This information should be readily apparent to the public and to readers/viewers/listeners of your content. For example, on Instagram, the disclosure should be above or before the “more” button. Alternative but materially similar language may also be used where appropriate.
- Personal and Editorial Blogs, Commenting in Online Discussions, and/or Reviews & Product Review Blogs
- “I received [product, sample, information, invitation to an event] from infinMart!”
- “infinMart gave me [product, sample, information].”
- “I am an infinMart social media influencer.”
- Microblogs (e.g., Twitter)
- Because microblogs have a character limitation, it is important to include a short statement that there is a material connection (such as a hashtag) and a (Bitly) URL directing people to a Disclosure and Relationship Statement (see below) which more clearly outlines the material connection as recommended above. This hashtag and Bitly URL should be made within the same post where you make a comment about infinMart. It is not sufficient to make a post or tweet about infinMart and then follow up with a second post or tweet that includes a material connection hashtag or statement. These are some common English-language disclosure hashtags:
- #sponsored [Bitly URL]
- #paid [Bitly URL]
- #ad [Bitly URL]
- Because microblogs have a character limitation, it is important to include a short statement that there is a material connection (such as a hashtag) and a (Bitly) URL directing people to a Disclosure and Relationship Statement (see below) which more clearly outlines the material connection as recommended above. This hashtag and Bitly URL should be made within the same post where you make a comment about infinMart. It is not sufficient to make a post or tweet about infinMart and then follow up with a second post or tweet that includes a material connection hashtag or statement. These are some common English-language disclosure hashtags:
For other languages, use equivalent wording such as “#werbung” or “#anzeige” for German, “#sponsorizzatodabrand” or “#fornitodabrand” for Italian, and “#publicité” or “#sponsorisépar” for French.
- Status Updates on Social Networks (e.g., Facebook)
- Follow the guidance for Microblogs if there is a character limitation. Otherwise, follow the guidance for Personal and Editorial Blogs. As mentioned above, the disclosure should appear spatially close to the statement to which it pertains.
- Podcasts and Video and Photo Sharing Websites (e.g., TikTok, Instagram, Snapchat)
- Follow the guidance above for Personal and Editorial Blogs, but include the information as part of the photo/video/audio content in addition to the written description.